Every market is constantly changing to respond to the needs and desires of customers. The bar management industry is no different, so owners and managers need to pay close attention to the trends in order to stay ahead of the competition. If you fall behind, even slightly, you run the risk of being forgotten by your customers.
Let’s take a look at some of the trends that are likely to dominate the bar scene in the coming year.
Some people like the feeling of a crowded, loud, wild bar on a Friday or Saturday night. That’s great – but it’s not for everyone. For those who want to tone things down a bit, you may consider offering another setting within your location. This trend sees bars setting aside space where there is less of a crowd, so patrons can relax, have a conversation, and enjoy a great drink. Take a look at your current space and see if this is going to be a possibility for your business.
You would have to be living under a rock to have missed the growing movement toward improved health and wellness. More and more people are paying attention to what they put into their bodies, and that is including what they drink. Creative bars and bartenders are finding ways to incorporate some of the popular health ingredients within their cocktails. It’s important when crafting a menu to determine whether or not a focus on health is something that would hit home with your typical crowd.
For a bar, it’s hard to imagine selling too many drinks that don’t actually contain alcohol. However, this is something that is happening with increased frequency, so it would be a mistake to ignore the trend. By offering non-alcoholic drinks which are developed with just as much attention to detail as the regular drinks, you will be able to cater to a much larger audience. Suddenly, your regular customers can bring in their non-drinking friends who can also enjoy a night out. Investing some time and effort in the creation of alcohol-free beverages is likely to pay off in the long run.
What is your bar committed to as a business? Obviously, you want to provide great service to your customers, but that might not be enough in this day and age. If you go a step further and do something like commit your business to sustainable practices that can benefit the environment, you may find that a larger customer base opens up. Just as is the case with the focus on wellness, a growing number of people are concerned with the state of the environment. Using sustainable products, and those that are locally-sourced whenever possible, may help you stand out in a crowded market.